Advance Credit Union is proud to announce its recent feature on ITV Central News, showcasing the vital role credit unions play in expanding access to fair, affordable financial services across the UK.
The segment, aired as part of ITV’s coverage on the government’s newly announced financial reforms, highlighted how credit unions are uniquely positioned to support communities underserved by traditional banking institutions. The reforms aim to strengthen the sector’s ability to grow, innovate, and reach more individuals seeking ethical and community-focused financial solutions.
The ITV Central News feature includes exclusive insights into how Advance Credit Union is already contributing to this mission, offering responsible lending, savings, and providing accessible financial literacy to its members.
A video of the feature is now available, giving members, partners, and the wider public an opportunity to see firsthand how credit unions are making a tangible difference in people’s lives.
Helen Toft, Vice Chair of Advance Credit Union said “Being featured on ITV Central News is a fantastic opportunity to raise awareness of the important work we do, and the impact credit unions can have in building financial resilience within communities. As the sector continues to evolve, Advance Credit Union remains committed to its mission of putting people before profit and ensuring that safe, ethical financial services are accessible to all.”
About Advance Credit Union
Advance Credit Union is a member-owned financial cooperative dedicated to providing affordable financial services, promoting savings, and supporting the financial wellbeing of its community.